Dubai Convention and Events Bureau – spearheading Dubai’s drive to become the world’s leading business event destination
Dubai UAE, 4th March 2014: What do the Asia-Pacific Dental Federation, the International Tennis Federation and Nu Skin Great China all have in common? They are all globally-leading organisations that have all chosen to host their flagship conferences in Dubai in 2014.
This is testament to the efforts of Dubai Convention and Events Bureau (DCEB) to spearhead the Emirate’s drive to becoming the world’s premier destination for business events.
In May 2013, Dubai’s Tourism Vision for 2020 was announced, a strategy that sets a clear path towards developing our tourism industry and furthering its contribution to Dubai’s economy. This includes, targeting 20 million visitors per year by the end of the decade – twice as many as arrived in 2012. Nowhere is this ambition more evident than in the business events sector, whose success will be imperative to realising this vision. His Excellency Helal Saeed Almarri, Director General of Dubai’s Department of Tourism and Commerce Marketing (DTCM), said: “We want to move from being the regional events hub to a world-leading events and entertainment destination – and central to this is facilitating improvements in event organisation.”
HE Helal Saeed Almarri was speaking after Dubai overcame competition from cities in Turkey, Russia and Brazil to host the most prestigious occasion in the global business events calendar - the World Expo trade convention in 2020. This makes Dubai the very first destination in the Middle East to receive this honour. “Winning the Expo 2020 bid showed us that when the public and private sector work together, and with the support of the UAE population, we can achieve anything,” he added.
Last year saw many of the world’s leading international organisations arrange events in Dubai, including the 8th Interdisciplinary World Congress on Low Back & Pelvic Pain which brought 1,500 professionals from around the globe to Dubai’s Intercontinental Hotel, Sibos, the world’s premier financial services event with 7,000 attendees and the American Society of Travel Agents with over 600 delegates .
No fewer than 16 major conferences have been won in the past 12 months spanning sectors as diverse as engineering, business and sport and, according to current confirmed figures, more than 40,000 delegates are expected to arrive in Dubai from 2014-2016.
In 2014 events confirmed include the International Medical Tourism Conference, the Asia-Pacific Dental Conference, the International Symposium on Electronic Design, the World Engineering, the Education Forum, the International Tennis Federation AGM and the Nuskin Greater China Annual Group conference.
DCEB, a division of DTCM, is dedicated to increasing Dubai’s share of the international business event market – encompassing meetings, incentives, conferences and exhibitions. It offers a full spectrum of services for organisations and individuals who plan to stage an event in Dubai, including every stage of identifying bid criteria and sourcing written endorsements from key political and industry contacts, preparing personalised bid strategies, distributing promotional items to lobby key decision makers and providing public relations assistance.
Further, once an event has been confirmed, DCEB can offer help to compile itineraries as well as host and organize site inspections of local venues and hotels. During the event, DCEB can provide delegates with visitor guides and, for events comprising more than 750 delegates, DCEB will provide a visitor information booth. All services from DCEB are free of charge.
Dubai’s appeal as a business events destination is multifaceted. The Emirate enjoys an ideal geographic location, at the crossroads of Europe, Asia and Africa. Indeed, one third of the world’s population is four hours or less flying time away. It has world-class hotels, with more than 80,000 rooms – a figure that is rapidly growing – and state-of-the art transportation. And, of course, it has a selection of excellent event venues: most famously, the Dubai International Convention and Exhibition Centre, with more than 90,000 square metres of exhibiting and meeting space; as well as four other hotel properties that can accommodate conferences for up to 2,000 delegates.
Away from the professional arena, guests have access to a dazzling array of social and recreational activities. There are an enormous range of modern and traditional experiences for those who seek thrills and comfort alike, from beaches and vast shopping malls to desert safaris and even skiing. A vibrant culinary and entertainment scene brings together a melting post of cultures – the Emirate’s residents comprise more than 200 nationalities – in a city that is ranked as among the safest in the world.
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